Lacoste
Client
Lacoste
Project
Allef
Services
Executive Production
Strategic Planning
Production Management
Talent & Vendor Management
Logistics & Operations
Legal & Rights Management
Financial Management
Post-Production Coordination
Industry
Fashion
Year
2023
Credits
Arthur Bellini (Director)
Tauana Sofia (Photographer)
Infos
Allef, dançarino de breakdance (b-boy) brasileiro, natural de Brasília e radicado em Paris, fez história ao se tornar o primeiro b-boy nacional a assinar um contrato de patrocínio global com a Lacoste, unindo a cultura urbana à marca esportiva
